What Car? & Autocar + Škoda

Škoda Elroq in Stop Motion

Creative Direction | Video Production |  Motion

CONTEXT

Weeks before production, we lost the ability to drive the vehicle for this campaign. To bypass this, we pivoted to a fully tactile stop-motion studio shoot. The final piece drove massive audience uplift, directly helping the model become the UK's best-selling electric vehicle within a month of launch.

WINNER: Haymarket Global Creative Excellence Award
SHORTLISTED: PPA Video Content of the Year 2026

MY CONTRIBUTIONS

• Pre-visualized the entire 2.5-day studio shoot by building a 3D animatic in Blender, calculating camera movements and storyboards prior to production.
• Directed and executed the physical production, using a Phoba arm and scaffold rigging to move the camera around the car and capture over 800 individual photos.
• Edited the final video from start to finish, handling color grading, distraction removal in Photoshop, frame-pacing in After Effects, and even printed out and animated the hand-torn paper graphics.

RESULTS

3.6x increase in purchase consideration for the Elroq
5.9x increase in model recommendation

DELIVERABLES

1 x 9:16 video distributed on YouTube

SOFTWARE

Blender, Adobe After Effects, Adobe Photoshop, Adobe Lightroom

Want to work together? Get in touch...

tyler@tyleryates.co.uk

© Tyler Yates 2026

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