What Car? + Ford Pro
Top tips for electrifying
your business
Creative Direction | Graphic Design | Motion
CONTEXT
A campaign educating fleet managers on the benefits of electric commercial vehicles through a series of YouTube and Meta shorts. Because we lacked access to the physical vans for traditional production, I developed a strategy to combine existing press assets with custom animated infographics to deliver a fresh visual style.
WINNER: PPA Commercial Partnership of the Year (Business) 2025
MY CONTRIBUTIONS
- Concepted the infographic-driven video strategy and established the visual style, which I then used to design the final keyframes.
- Collaborated with a copywriter to come up with a script structure that aligns well with the video direction.
- Briefed and led an external animation team from handoff to final delivery, dictating motion logic for how the video transitions between keyframes.
DELIVERABLES
4 x 9:16 videos distributed across YouTube and Meta
SOFTWARE
Adobe Illustrator
Selected Works
Multi-Phase Electric Range CampaignCreative Direction | Design | Video | Photography
Škoda Elroq in Stop-MotionCreative Direction | Video Production | Motion
Pod Drive - 3D Explainer AnimationCreative Direction | 3D Animation | Storyboarding
Ford Pro - Top Tips for Electrifying Your BusinessCreative Direction | Graphic Design | Motion
Promoting wins at the Car of the Year AwardsArt Direction | Video Production | Graphic Design | Photography
Making company cars exciting on LinkedInGraphic Design| Video Production | Photography
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© Tyler Yates 2026
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