What Car?

Promoting wins at the Car of the Year Awards

Art Direction | Video Production |  Graphic Design | Photography

CONTEXT

Every January, the What Car? Car of the Year Awards recognize the top vehicles across the automotive industry. Working within strict embargo windows between mid-December and the live event, I art directed and produced commercial asset packages for winning manufacturers. Across a high-intensity two-week production sprint, I managed on-set direction, asset creation, and post-production to deliver over 80 individual deliverables across video, social, print, and dealership channels.

MY CONTRIBUTIONS

• Art directed on-location video shoots, working with videographers on framing and vehicle positioning while monitoring presenter delivery.
• Photographed winning cars on set, capturing imagery for YouTube thumbnails, social campaign graphics, interactive polls, and client photo packages.
• Designed static and animated motion graphics for all video formats (16:9 features and 9:16 Shorts), managing post-production edits under tight turnaround deadlines.
• Created official award logos and badge graphics used across national TV commercials, digital press campaigns, and client marketing materials.

DELIVERABLES (2026)

8 x 9:16 YouTube Shorts
1x 16:9 YouTube video
42 x static social creatives
4 x animated social creatives
28 x award win logos
5 x photography packs
5 x A5 content reprints

SOFTWARE

Adobe Photoshop, Illustrator, InDesign, Lightroom, After Effects

Want to work together? Get in touch...

tyler@tyleryates.co.uk

© Tyler Yates 2026

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